Founder's Note
Anveshan wasn't born in a boardroom. It started with a memory. Of ghee that filled the house with aroma. Of cold-pressed oil that poured from steel cans. Of food that was deeply personal.
By 2020, most of it had vanished. In its place were processed, polished, packaged imitations. The gap between what we ate and what we trusted kept growing.
So we left our jobs. Went back to the villages. Sat with farmers. Set up our own micro-units. One cow. One kolhu. One farmer. One family at a time.
And just like that, Anveshan began.
The Anveshan Way
Our model is simple. Source the best. Process with care. Test like scientists.
We use only native seeds and indigenous breeds. Every batch is made in small, rural units run by farmer families. No brokers. No blending. No shortcuts.
We run 17-plus quality tests per batch. From A2 protein to heavy metals. From SNF to pesticide traces. Because purity is a promise that should come with proof.
When a batch sells out, we pause. No overproduction. No rush. Just like harvests, we let food take its time.
What We're Fixing
Most brands still follow the old commodity model. Produce is bought in bulk. Mixed across farms. Processed in heat. Stored in plastic. Tested for shelf life, not nutrition.
This model pushes farmers out. And pulls quality down. We built Anveshan to change that.
Native Sourcing
We begin where food begins: at the farm. Every item every drop, every grain is traced back to small farms and collectives across India, where native seeds and indigenous cattle breeds (Sahiwal, Gir, Rathi, Tharparkar) are preserved.
We work with over 7000 farmers, all of whom know us by name and trust us with their best harvests. Each ingredient is procured directly, which creates a traceability that very few brands can promise.
Best Processing
We don't just procure the best, we process them with integrity.
Our oil is cold-pressed (under 40°C) so its nutritional content remains intact. Our ghee is crafted using the traditional bilona method, a 30-hour process that revolves around small batches, slow churning, and careful simmering. No heating shortcuts, no blending.
We don't rush. We don't scale recklessly. Every batch, every bottle, respects the time it takes to make food right.
17+ Quality Checks
Quality, for us, isn't a claim. It's a checklist.
Every batch undergoes 17+ quality tests. From A2 protein to SNF (Solid Not Fat) percentages, from antioxidant levels to heavy metals and pesticide contamination. Every test is done by certified third-party labs, and every product only reaches you if it meets the highest standards.
You don't just have to trust us you can trust the science. And that's exactly how it should be.
Impact We Make
Change isn't a headline for us; it's a daily effort for better, not just for people, for nature and cows as well.
We've empowered 7000+ farmers by offering fair prices for their best-quality produce, guaranteeing timely payments, giving them financial confidence and security. This is possible only through micro-units - you could call it FMCG in reverse - which employs rural communities, strengthens local economies, and builds prosperity without displacement.
We don't chase scaling. We focus on doing it right. Better food. Better farms. Better livelihoods.
The Anveshan Community
We are a growing circle of conscious eaters, passionate farmers, nutrition experts, and modern cooks. We share:
- Seasonal recipes tested in real homes
- Ayurvedic food wisdom tailored for today
- Interactive workshops and kitchen experiments
- Open sourcing stories and lab-backed truth
Been using this oil from last 20 days and feeling very good after using this .Food is light after cooking in their oil and usage is very limited as....Read more
May 18, 2024
Anveshan Desi Cow Ghee is a total game-changer! Its taste, texture & aroma are proof of its purity. I'm glad I discovered Anveshan ghee.
July 14, 2023
No ghee tastes as good as Anveshan, and is as pure. Whenever I my son's favourite dishes and sweets
December 12, 2025
Ever since I have started using Anveshan ghee, I can't use any other! Its pure taste makes my rotis even better. I love the product!
October 25, 2025
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